BRANDING CRASH COURSE
May 14, 2024
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Dear Brand Owners,
Find your big “why.
By finding your own unique purpose, you’ll find the story that you’ll need to connect with the right community.
LESSON 1: Prepping
To prepare for your meeting with a branding agency, you need to understand that it’s
crucial for agencies to immerse themselves in
all aspects of the brand.
This includes understanding the backstory
and inspiration behind starting the business, identifying the driving force behind bringing
the brand to life, and defining the ideal customer.
Golden Tips:
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TIP 1:
Tell your story to build a strong relationship.
TIP 2:
Invest in creative design and high-quality production
that reflect your brand's personality.
TIP 3:
Stay agile and responsive to market trends and
consumer preferences to keep your brand relevant.
LESSON 2: Observe
Observe successful local & international brands with a successful & consistent tone of voice.
Juhayna’s team is very successful in how they position themselves as the caretakers of the whole family through their activations and tone of voice.
“If you don’t have the time to do it right, what makes you think you’ll have the time to do it ever,”
Q&A
Q: Should an ant allocate a decent portion of their capital to professional branding, or do you recommend it comes later as their business springs to action?
A: Definitely invest in branding as the first step. Branding is a push to differentiate ants on he market and sets expectations for the brand experience.
Q: When is a brand due for a rebrand?
A: When the brand experience is going through an evolution, When there’s a shift in market positioning, or if the brand's visual identity feels outdated or no longer resonates with the target audience, it may be time for a refresh.
Businesses usually neglect brand consistency after they launch. Consistency is so important to maintain for recognizability and crucial for building trust.
We don’t want customers confusing your brand with someone else’s!